“The Hershey’s-Chef’d collaboration lends the meal kit market an intriguing wrinkle—that of brand partnership,” says David Sprinkle, research director, Packaged Facts. “And the fact that this is a dessert-themed meal kit service distinguishes it from other companies that are focused more on providing people with convenient ways to cook full meals at home without the necessity of meal planning or grocery shopping. In business as it is in life, never underestimate the power of America’s sweet tooth and anything that makes satisfying our indulgent cravings more convenient. The question is no longer just ‘what’s for dinner’ but also ‘what’s for dessert.’” READ MORE >
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